Experienced Digital Marketing Consultant - AI-Driven Personalization Strategy & MarTech Enablement

Transforming the Future of Digital Marketing with Verizon

Verizon is a global leader in technology and communications services, revolutionizing the way people connect around the world. We're a dynamic human network that operates behind the scenes, anticipating and leading the way forward. At Verizon, we believe that listening is where learning begins, and we're committed to making a meaningful impact on our communities and the world at large. If you're driven by purpose and powered by persistence, we invite you to explore a career with us and experience the fulfillment that comes with living the #NetworkLife.

Join Our Team as a Digital Marketing Consultant

We're building our team and are looking for a creative and experienced Digital Marketing Consultant to join our hybrid team, balancing work between our remote office and home. As a Digital Marketing Consultant at Verizon, you'll play a pivotal role in shaping our digital marketing strategy, harnessing the power of advanced artificial intelligence tools and technology to drive maximum efficiency and productivity.

About the Role

As the MarTech Enablement Personalization Strategy Lead, you'll be responsible for developing and executing personalization enablement roadmaps tailored to specific local markets, with a strong emphasis on the Latino segment. You'll work closely with various stakeholders to foster alignment of personalization strategies, identify capability needs, and ensure flawless execution of personalization tests and experiences utilizing new AI-driven capabilities.

Key Responsibilities

• Develop and communicate Personalization Enablement roadmaps tailored to specific local markets, with a strong emphasis on the Latino segment.
• Monitor the performance of personalization initiatives, leveraging generative AI and other advanced technologies, during testing phases and scaled launches.
• Foster alignment of personalization strategies across business units, IT, and stakeholder teams.
• Collaborate with operations teams to identify capability needs based on gaps and pain points.
• Partner with marketing ops sponsors to ensure flawless execution of personalization tests or experiences utilizing new AI-driven capabilities.
• Strategically align short-term and long-term solutions across MarTech, Platform, SOI, GTS, and other relevant areas.
• Serve as the subject matter expert on generative AI tools and prompt engineering, ensuring the organization utilizes these technologies effectively.
• Effectively communicate project statuses and issue updates to all levels of the organization.

Essential Qualifications

To succeed in this role, you'll need to have:

• A Bachelor's degree or four or more years of relevant work experience.
• Four or more years of experience in Digital MarTech platforms and a strong understanding of the overall digital ecosystem.
• Experience with generative AI tools and prompt engineering.
• Experience in developing end-to-end implementation plans for complex data-driven consumer experiences.

Preferred Qualifications

While not required, the following qualifications will make you an even more competitive candidate:

• An MBA or an advanced degree in Digital Marketing & Marketing Technology.
• An Agile Mindset and Product Owner certification.
• Lean Six Sigma Green or Black Belt certification.
• Previous experience in digital marketing, digital product management, or digital operations in a business, agency, or consulting setting.
• Proven ability to collaborate effectively in bilingual Spanish/English environments.

Skills and Competencies

To excel in this role, you'll need to possess a combination of technical, business, and soft skills, including:

• Strong understanding of digital marketing principles and practices.
• Experience with MarTech platforms and tools.
• Knowledge of generative AI and AI-led personalization technologies.
• Excellent project management and communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong analytical and problem-solving skills.

Career Growth Opportunities and Learning Benefits

At Verizon, we're committed to helping you grow your career and develop your skills. As a Digital Marketing Consultant, you'll have the opportunity to work on complex and challenging projects, develop your expertise in AI-driven personalization, and advance your career in a dynamic and supportive environment.

Work Environment and Company Culture

Our hybrid work model allows you to balance your time between our remote office and home, providing flexibility and work-life balance. We're committed to creating an inclusive and collaborative environment that encourages authenticity and fosters a sense of belonging.

Compensation, Perks, and Benefits

We offer a competitive salary and a comprehensive benefits package, including:

• Health and wellness benefits.
• Short-term incentives.
• 401(k) Savings Plan.
• Stock incentive programs.
• Paid time off.
• Parental leave.
• Adoption assistance.
• Tuition assistance.

The compensation range for this position is between $82,000.00 and $152,000.00 annually based on a full-time schedule, depending on your location and confirmed job-related skills and experience.

Join Our Team!

If you're a motivated and experienced digital marketing professional looking to drive innovation and growth, we encourage you to apply for this exciting opportunity. Please submit your application today, and let's shape the future of digital marketing together!