Senior Social Media Strategy & Activation Manager III - Programmatic Advertising & Digital Marketing Innovation

Unlock the Magic of Disney: Join Our Team as a Senior Social Media Strategy & Activation Manager III

Are you a seasoned digital marketing expert with a passion for driving results and shaping the future of the industry? Do you have a knack for leading high-performing teams and fostering a culture of innovation? Walt Disney Experiences is seeking a talented Senior Social Media Strategy & Activation Manager III to join our in-house Trading Desk team, based in Celebration, FL, with the flexibility to work remotely.

About Us: Where Magic Meets Innovation

At Walt Disney Experiences, we're not just a company - we're a community driven by a shared mission to create happiness. Our team is dedicated to pushing the boundaries of entertainment and crafting unforgettable experiences that captivate audiences worldwide. As a Senior Social Media Strategy & Activation Manager III, you'll be an integral part of our dynamic team, helping to shape the future of Disney's paid social media strategy and activation.

The Role: Leading Social Media Strategy & Activation

Reporting to our Manager, you'll lead key segments within our Disney Parks in-house paid Social Media Strategy & Activation team, comprising three talented team members. As a caring and supportive manager, you'll empower your team to grow, innovate, and drive results. Your expertise will be instrumental in maintaining our current tech partnerships and exploring new, innovative digital platforms to stay ahead of the curve.

Key Responsibilities: Driving Success in Social Media

• Lead Paid Social Strategy: Develop and execute paid social strategies for key segments within Parks and Resorts, driving business results and maximizing ROI.
• Improve Dynamic Strategies: Continuously refine and optimize social media strategies to stay ahead of the competition and capitalize on emerging trends.
• Social Best Practices: Support your team in influencing the organization to adhere to social best practices, ensuring consistency and excellence across all social media channels.
• Innovation & Testing: Lead conversations to drive innovation across analytics and testing, fostering a culture of experimentation and learning.
• Platform Tool Expertise: Own key social media activation platform tools, including future partnership additions, and work with teams to identify and design tools to improve efficiency.
• Cross-Functional Collaboration: Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.

Essential Qualifications & Skills: The Ideal Candidate

• 7+ Years of Digital Marketing Experience: A proven track record in digital marketing, with a focus on social media and paid advertising.
• Leadership & Management: Ability to guide direct reports to technical and personal growth, fostering a culture of excellence and innovation.
• Social Media Expertise: Extensive experience with social media platforms and related tools, including Facebook/Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn.
• Holistic Business Acumen: Understanding of holistic business trends and the impacts of these trends in the digital and social space.
• Paid Social Strategy: Strong grasp on how to develop holistic paid social strategies that drive business results.
• Autonomy & Adaptability: Comfort with a high level of autonomy and the ability to adapt to changing priorities and deadlines.
• Work Management Platforms: Familiarity with work management platforms such as Workfront, Smart Sheets, etc.

Education & Background: The Ideal Fit

A four-year college degree or equivalent work experience is required. A background in Marketing, Business, Social Media, Analytics, or Statistics is a plus, but not essential. We're looking for talented individuals with a passion for digital marketing and a drive to succeed.

Career Growth Opportunities & Learning Benefits

As a Senior Social Media Strategy & Activation Manager III at Walt Disney Experiences, you'll have access to a range of career growth opportunities and learning benefits. Our company is committed to helping you develop your skills and expertise, with training programs, mentorship opportunities, and a culture of continuous learning.

Work Environment & Company Culture

Our company culture is built on a foundation of innovation, creativity, and teamwork. We value diversity, inclusivity, and collaboration, and we're committed to creating a work environment that's engaging, supportive, and fun. As a remote worker, you'll have the flexibility to work from anywhere, while still being connected to our vibrant company culture.

Compensation, Perks, & Benefits

We offer a competitive salary and a comprehensive benefits package, including health and savings benefits, educational opportunities, and special extras that only Disney can provide. Our rewards package is designed to help you live your best life, both inside and outside of work.

Join Our Team: Make a Significant Impact

If you're a talented digital marketing expert with a passion for driving results and shaping the future of the industry, we want to hear from you. Apply now to join our team as a Senior Social Media Strategy & Activation Manager III and take the first step towards a rewarding new role.

Seize this opportunity to make a significant impact and be part of a team that's shaping the future of entertainment. Apply now and let's create magic together!