Brand Design Lead

Location: Remote or SF Bay Area Type: Full Time About the Role: LMArena is looking for a Lead Brand Designer to establish the creative foundation for how our brand is seen and experienced — by our community, customers, and the AI industry at large. This is a foundational role: you’ll be the first dedicated brand designer, responsible for building our design system from the ground up and shaping the creative culture of the company. You’ll lead the development of a brand identity that feels credible, community-driven, and innovative — capturing both the scientific rigor and human energy behind LMArena. Your work will influence everything from product visuals and educational content to launch campaigns, events, and investor communications. This is a rare opportunity to build a globally visible brand at the intersection of AI, research, and community. What you'll do:

• Create compelling, thoughtful design assets across web, product, video, social, events, and print.
• Develop and scale LMArena’s brand identity, guidelines, and design system — ensuring consistency across all touchpoints.
• Translate complex technical ideas into simple, engaging, and digestible visuals.
• Collaborate with product, marketing, and leadership to craft the creative narrative that carries across campaigns, launches, and public moments.
• Partner with freelancers, agencies, and vendors to uphold design quality.
• Contribute to shaping LMArena’s design culture and help grow a world-class creative team.

You may be a good fit if you have:

• 5+ years of brand design experience (in-house, agency, or freelance).
• Deep expertise in visual identity, illustration, and storytelling.
• Strong proficiency in Figma and Adobe Creative Suite.
• A strong point of view on design and the ability to balance trends with originality.
• Experience with design systems and working closely with product and engineering partners.
• Startup experience — comfortable working in a fast-moving, ambiguous environment.

Bonus Skills (not required):

• Experience building or evolving a brand at an early-stage company.
• Motion design and video editing skills.
• Web design or data visualization experience.

Who is LMArena? Created by researchers from UC Berkeley’s SkyLab, LMArena is an open platform where everyone can easily access, explore and interact with the world’s leading AI models. By comparing them side by side and casting votes for the better response, the community helps shape a public leaderboard, making AI progress more transparent, and grounded in real-world usage. Why Join Us? Trusted by organizations like Google, OpenAI, Meta, xAI, and more, LMArena is rapidly becoming essential infrastructure for transparent, human-centered AI evaluation at scale. With over one million monthly users and growing developer adoption, our impact is helping guide the next generation of safe, aligned AI systems—grounded in open access and collective feedback. Our work is regularly referenced by industry leaders pushing the frontier of safe and reliable AI. Sundar Pichai, Jeff Dean, Elon Musk, and Sam Altman.

• High Impact: Your work will be used daily by the world’s most advanced AI labs.
• Global Reach: Develop data infrastructure powering millions of real-world evaluations, influencing AI reliability across industries at the top-tier
• Exceptional Team: We are a small team of top talent from Google, DeepMind, Discord, Vercel, UC Berkeley, and Stanford.
• Room to Grow: As one of our first design hires, you’ll have the opportunity to build systems, culture, and practices from the ground up.

What we offer:

• The cash compensation for this position has not been finalized. Actual compensation will depend on job-related knowledge, skills, experience, and candidate location.
• Competitive salary and meaningful equity
• Comprehensive healthcare coverage (medical, dental, vision)
• The opportunity to work on cutting-edge AI with a small, mission-driven team
• A culture that values transparency, trust, and community impact

Come help build the space where anyone can explore and help shape the future of AI. Apply tot his job Apply To this Job