Campaign Manager - Ad Ops
Description:
- Serve as Yelp expert on Multi-location advertiser operations, listing content, and site features (reviews, search, ad delivery)
- Obtain all necessary information, campaign assets and creative for program launch from client, while managing clients to Yelp policies and best practices
- Activation, day-to-day management, and flawless execution of all client advertising campaigns on and off Yelp
- Execute campaign optimizations to fulfill your client’s success metrics
- Monitor ad delivery and pacing for on-Yelp campaigns
- Communicate campaign performance risk internally to stakeholders
- Process all necessary changes to campaign monthly; adding/removing locations, program changes, optimization etc
- Be the day-to-day partner to your aligned Sales partner and operational contact for the accounts in your book of business, strengthen the relationship between clients and Yelp by creating sound operational processes
- Responsible for technical troubleshooting and leveraging internal and external stakeholders to reach resolution
- Develop mutual understanding of account priority with your Sales partner, enable development of pursuit strategy through provision of forecasts, reporting, and documentation
- Collaborate, problem solve, and/or map out upcoming client meetings with your Sales partner
- Draft all purchase orders and be the liaison to Yelp’s Legal team as needed
- Collaborates with Yelp Finance and Accounting teams as needed
- Escalate product bugs to Engineering teams
- Understand client business goals and anticipate future needs to deliver optimal solutions
- Occasional travel required Requirements:
- 3+ years in Ad Trafficking, Ad Operations or Media Buying experience
- Client-facing experience in a digital advertising role (National/ Enterprise client experience preferred)
- Proven track record of successfully managing book of business and supporting sales to help generate, grow and retain revenue
- Experience with cost-per-click, auto bidding ad delivery system preferred
- Knowledge of 3rd party attribution partners a plus
- Excellent written and verbal communication skills; ability to successfully communicate to clients as well as internal stakeholders including but not limited to sales, finance, and product
- Proficient in Excel; able to manage large spreadsheets and analyze data in an efficient way
- Superior time management and project management skills; able to multitask and manage competing priorities while maintaining a high level of service to Sales partner and clients
- Growth mindset and problem solver; ability to see and communicate opportunity that may not be obvious
- Positive attitude and outlook at all times with regards to our clients, products, policies, and internal partners; ability to communicate feedback up in a solutions oriented manner
- BA/BS degree (required) Benefits:
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan Apply tot his job Apply To this Job
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