Crop Business Developer (Wisconsin)
Great American Insurance Group is a leader in the insurance industry, providing specialized services to farmers through its Crop Division. The role of Business Developer involves developing agency relationships, executing marketing plans, and providing training on company products to achieve production and profitability objectives.
Responsibilities
- Has responsibility for developing a productive agency plant/territory
- Develops marketing plan for assigned territory, taking into consideration the strengths and weaknesses of the agency plant/territory and competitors, divisional objectives, and overall market conditions
- Prospects, appoints, and manages agency relationships to achieve production and profitability objectives
- May develop and execute agency action plans for achieving individual agency objectives
- Reviews and analyzes agents' production and results. Implements and may recommend appropriate corrective measures; including modification or cancelation of agency appointments
- Acts as a liaison between company and producer in solving problems
- Markets and provides strategic training on company products and services to existing and prospective agencies
- Interprets, explains, and educates agency on products (features, market placement, techniques to market/sell, etc.), practices, services, and technology solutions and/or integration needs
- Gathers, analyzes, and maintains competitive information. Makes appropriate recommendations based on competitive landscape and industry trends
- As appropriate for line of business:
- Has responsibility for profit-oriented risk selection/rejection and pricing decisions within designated authority on lower complexity to moderately complex multi-line risks
- Monitors aggregate quality, and pricing for book of business in assigned territory
- Monitors persistency, placement, and agent/agency debt
- Uses independent judgment and initiative to achieve business goals
- Maintains a high level of customer service
- Binds risks in field, within level of authority, and performs risk appraisals
- May take an active role, as needed, for large and/or complex accounts during upstart and/or critical periods in order to assist agents in producing business
- Has responsibility for building and maintaining effective business relationships with internal and external customers/coworkers in order to attract and retain profitable business
- Ensures consistency across the team when communicating with/responding to agents and brokers
- Administers and applies insurance laws and regulations and as appropriate, underwriting rules, guidelines, and rating manual rules
- Identifies opportunities for and may spearhead development of new business and/or programs
- Performs other duties as assigned
Skills
- Bachelor's Degree preferred or equivalent work experience
- Field of Study: Agriculture, Liberal Arts, Business or a related discipline
- Generally, a minimum of 6 months of related experience in sales and/or agriculture
- Position requires frequent day and overnight travel (up to 80%)
- Foundational understanding of agency dynamics, marketing, underwriting, and risk management
- Demonstrates excellent communication skills and ability to build relationships
- Demonstrated decision-making ability and customer-centric mindset
Benefits
- Medical, dental, and vision coverage
- Wellness plans
- Parental leave
- Adoption assistance
- Tuition reimbursement
- Paid Time Off
- Paid holidays
- A 401(k) plan with company match
- An employee stock purchase plan
- Commuter benefits
Company Overview