Manager, Creative and Communications

Job Description:

• Lead the development of high-quality visual assets for both digital and print media (e.g., brochures, websites, social media graphics, email templates, and advertisements).
• Maintain and evolve brand identity and ensure consistent application across all marketing channels and materials.
• Manage the design process from concept to execution, providing guidance, feedback, and approval on creative deliverables.
• Collaborate with external vendors, agencies, and freelancers to enhance the design capabilities of the organization.
• Support design and layout for business development and proposal collaterals.
• Oversee content creation for marketing campaigns, including copywriting, photography, video production, and graphics.
• Ensure all content is engaging, on-brand, and optimized for the intended audience and platform.
• Collaborate with team members to create and manage a content calendar, serving as lead project manager and ensuring timely delivery of content.
• Develop and execute external communications and marketing strategies to support BME Strategies’ brand growth and customer engagement.
• Oversee the creation, implementation, and measurement of integrated marketing campaigns across various platforms, including email, social media, digital advertising, and events.
• Update and Manage BME’s online presence including website, LinkedIn, and other externally facing content platforms.
• Work closely with cross-functional teams to ensure marketing initiatives align with company goals.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Develop, monitor, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and design projects.
• Provide regular reports to senior management on campaign performance, budget tracking, and design impact.
• Use data insights to continuously optimize strategies, improving ROI and meeting business objectives.
• Allocate resources effectively to ensure projects are completed on time and within budget.
• Track expenditures and adjust strategies as needed to stay within budget while achieving marketing goals.
• Other duties may be assigned to support client work when surge capacity is needed.

Requirements:

• Bachelor's degree in Marketing, Graphic Design, Communications, or related field (Master's degree preferred).
• 5+ years of experience in marketing, design, or a related field, with at least 2-3 years in a leadership or managerial role.
• Proven experience managing multi-channel marketing campaigns and leading creative teams.
• Strong proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, Figma, etc.
• Knowledge of marketing automation tools, content management systems (CMS), and analytics platforms.
• Excellent understanding of branding, graphic design principles, and marketing best practices.
• Solid project management skills with the ability to prioritize and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to work cross-functionally and lead teams.
• Analytical mindset with the ability to interpret data and optimize campaigns for maximum impact.
• Strong portfolio showcasing creative and marketing work (both digital and print).
• Ability to adapt in a fast-paced, dynamic environment.
• A passion for creativity and staying ahead of industry trends.
• Exposure to and/or experience with the public health field is highly desired, but not required.

Benefits:

• 6+ weeks total leave, including paid vacation, sick time, personal leave, and floating holidays
• Health, dental, and vision insurance
• Health FSA and dependent care FSA
• 401(k) with employer match
• Employer-paid short-term and long-term disability insurance
• One-time technology stipend
• Opportunities for professional development and career growth

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