Website Operations Associate

Betterment is a leading, technology-driven financial services company that empowers people to build wealth with confidence and ease. The Website Operations Associate will support the maintenance and execution of Betterment's marketing website, ensuring content accuracy and compliance while collaborating with various teams to deliver high-quality updates.

Responsibilities

• Execute assigned day-to-day website updates in HubSpot CMS, including page edits, content publishing, metadata updates, redirects, and low-to-medium complexity builds using existing templates and web components
• Serve as the primary executor for incoming website update requests from stakeholders, following defined intake, prioritization, approval, and SLA processes
• Execute compliance-related website work, including disclosure and award updates, recordkeeping, and maintaining accurate audit trails of approvals
• Perform pre-publish quality assurance to ensure pages meet accessibility, SEO, brand, and publishing standards, including metadata, internal linking, and indexation best practices
• Support ongoing site maintenance and release operations, including change logs, publish communications, content remediations, page deprecations, redirect cleanup, and metadata audits

Skills

• Comfortable working in a CMS (e.g., HubSpot) to manage structured content, templates, and web components; HTML/CSS experience is a plus
• Strong attention to detail and ability to follow defined processes, quality standards, and QA workflows consistently
• Clear written communication skills and comfortable collaborating with cross-functional partners such as designers, copywriters, marketers, and compliance teams
• Prior experience supporting website updates or digital operations (internships or entry-level roles welcome), with exposure to content publishing best practices
• Familiarity with accessibility, SEO fundamentals, or web quality assurance and an interest in applying those standards in day-to-day work

Benefits

• Competitive equity package
• Health, dental and vision benefits
• Life and AD&D
• Short-term and long-term disability insurance
• EAP
• Commuter and parking benefits
• FSA/HSA
• 401(k) with employer match
• Flexible PTO policy
• Medical, dental, and vision insurance
• Life and AD&D insurance
• STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits
• Generous parental leave
• Lunch from our in-house chef at our NYC headquarters

Company Overview