Specialist, Social Media
Warner Bros. Discovery is a leading media company known for its iconic content and beloved brands. They are seeking a Social Media Specialist to grow and foster the Food Network, Food.com, and Cooking Channel brands across various social media platforms, focusing on engaging communities and creating compelling content.
Responsibilities
- Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives
- Contribute to day-to-day operations of Food Network’s YouTube by handling video ingestion, optimization and organization, plus balancing content priorities and optimizing videos and thumbnails
- Create engaging social content for TikTok based on platform trends
- Schedule social media posts efficiently and with attention to detail
- Craft attention-grabbing copy to create an exciting and valuable content experience for our followers across multiple platforms
- Find eye-catching videos by influencer and fan accounts to repost on owned platforms
- Monitor, respond to and moderate social media conversations
- Share community feedback, identify potential issues, etc
- Review video series and one-offs with an eye for social performance
- Shoot live or native footage as needed
Skills
- Bachelor's Degree
- Professional social media experience
- Active and engaged participant in social media with in-depth knowledge of social media platforms, including best practices, user dynamics and current trends
- Highly organized, detail-oriented and able to manage and execute multiple ongoing projects
- Extreme attention to detail and proclivity for checking work for accuracy once, twice and three times
- Creative individual with a passion for social media, food and entertainment
- Superb verbal, writing and presentation skills to communicate effectively, and on brand, with consumers
- Speedy, proactive work ethic and ability to work ahead
- Go-getter with an eye on analytics and growth
- Savvy social media user and trend-seeker
- Solid understanding of digital content, communication and marketing principles
- Highly creative, strategic thinker with ability to develop fresh, executable ideas that support Food Category initiatives
- Solution oriented problem solver
- Must have the legal right to work in the United States
- Food influencer connections a plus
- Photo and video editing experience and basic design capabilities for social media. (Knowledge of Adobe Photoshop and Premiere is a plus.)
- Familiarity with web and social media analytics (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)
- Potential for night and weekend work
Benefits
- Health insurance coverage
- An employee wellness program
- Life and disability insurance
- A retirement savings plan
- Paid holidays and sick time
- Vacation
Company Overview
Company H1B Sponsorship