SEO / GEO Manager, remote | 1048519

• Recent Parma experience who've also done meaningful work with GEO

• 7+ years in SEO/Digital Marketing
• 2 years specifically in a highly regulated industry

OUR GOAL: Treat our consultants and clients the way we would like others to treat us! Interested in joining our team? Check out the opportunity below and apply today! Our client has a remote contract opportunity for a Search Engine Optimization/Generative Engine Optimization Manager (SEO / GEO) who will lead the evolution of their organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO). You will ensure that whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about client therapies, they find accurate, compliant, and helpful information.

• Working Model: Remote
• Standard shift: 8 hours
• Willing to travel: roughly 4 times per year

The Opportunity We are seeking a forward-thinking SEO strategist who understands that "search" has evolved beyond blue links. You will sit at the intersection of technology, marketing, and regulation, driving AI-ready content strategies while navigating the complexities of the Medical, Legal, and Regulatory review process. You will also manage our external agency partner to provide the vision and strategy for all SEO/GEO efforts.

Key Responsibilities

• 1. Advanced SEO & GEO Strategy
• Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data.
• Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture.
• Technical Excellence: Oversee technical SEO health across client's portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs.
• 2. AI Workstreams & Innovation
• AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis.
• AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers.
• 3. Cross-Functional Leadership & MLR Navigation
• Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance.
• Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact..
• Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team.

Who You Are

• We need people with recent Parma experience who've also done meaningful work with GEO.
• You are an experienced SEO with deep roots in traditional search, but are excited, not intimidated, by the disruption of AI in search.
• The Technical Expert: You know that robots.txt is just the start. You understand how Large Language Models (LLMs) retrieve information (RAG) and how to structure content to be "fed" to these models.
• The Diplomat: You can explain to a Legal reviewer why an FAQ schema needs to be phrased a specific way without causing a compliance fire drill.
• The Changemaker: You don't wait for best practices to be written; you write them. You are ready to define what Pharma SEO looks like in 2026.

Qualifications

• Experience: 7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance).
• GEO & AI Fluency: Demonstrated understanding of how LLMs impact search. Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus.
• Technical Skills: Deep proficiency in Schema.org, Knowledge Graph architecture. Familiarity with SEO tools like Google Search Console, SEMRush, etc.
• Regulatory Knowledge: Experience navigating MLR/PRC review cycles.
• Soft Skills: exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders.

Reference: 1048519 Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Revel IT, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly with every qualification in the description, we encourage you to apply anyway. You might be the right candidate for this or our other open roles! Revel IT is an Equal Opportunity Employer. Revel IT does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. #gdr4900 Apply tot his job Apply To this Job