Founding Marketer

Type: Remote, Full-Time

About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

Overview

This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

We're hiring a Full Stack Marketer to take the lead across acquisition, funnel optimization, and growth experiments.

Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If that sounds like you, we’d love to talk.

You Will Own

1. Performance & Growth Marketing

Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms

Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization

Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement

Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

2.Landing Pages & Conversion Rate Optimization (CRO)

Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention

Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility

Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates

Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion

3. Creatives & Copywriting

Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency

Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)

Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach

Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

4. Lifecycle, Email & CRM Automation

Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals

Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value

Design personalized drip campaigns based on behavior, usage, and funnel stage

Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

Strategic Initiatives

Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works

Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts

Support hiring, documentation, and team processes as we grow

What Great Looks Like

You’ve taken a B2B SaaS from $0 to $1–5M ARR

You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR

You move from idea to launch in days, not weeks

Preferred Skills & Experience

3+ years in digital marketing with a strong focus on B2B performance marketing

Deep understanding of marketing fundamentals, analytics, and experimentation

Demonstrated ability to leverage AI tools to speed up execution

Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn

Experience optimizing funnels and landing pages using CRO best practices

Experience with email marketing platforms, influencer or affiliate campaigns

Proven track record in SEO strategy, content production, and performance measurement

Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)

Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets

Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

What You Get

Competitive salary

Performance‑based bonuses

Software for Upskilling & Productivity

Remote-first culture

Work from anywhere

Paid Time Off

Health Insurance

High autonomy, low bureaucracy

Fast-track to leadership for high performers

US HQ Opportunities

Direct access to founding team

High visibility, autonomy and ownership

Hiring Process

Intro call with recruiter

Practical challenge to assess your work quality and work ethic

Final call with founders

Offer