Social Media Strategist – Remote Role

About Company Imagine a dynamic environment where your social media expertise directly fuels growth and shapes digital narratives. Career.zycto is a forward-thinking organization dedicated to connecting talent with opportunity, fostering innovation, and empowering businesses to thrive in the digital age. We believe in the power of compelling storytelling and strategic engagement to create impactful connections. For a Social Media Strategist, this means an unparalleled chance to define cutting-edge strategies, experiment with new platforms, and genuinely influence our brand presence and reach. Join a culture that values creativity, data-driven insights, and the freedom to innovate from anywhere.

Job Description

Are you a visionary Social Media Strategist with a passion for crafting compelling digital narratives and driving measurable results? Career.zycto is seeking a highly motivated and experienced individual to join our growing team as a Remote Social Media Strategist. In this pivotal role, you will be instrumental in shaping our online presence, enhancing brand visibility, and engaging our target audience across various social media platforms. We’re looking for someone who can not only strategize but also lead the execution of innovative campaigns, analyse performance data, and continuously optimise our social media efforts to achieve our business objectives. Working remotely, you will have the flexibility to manage your schedule while collaborating closely with our marketing, content, and talent acquisition teams. Your expertise will guide our approach to content creation, community management, influencer partnerships, and paid social media advertising. This is more than just a posting role; it’s an opportunity to truly own our social media landscape, identify emerging trends, and implement cutting-edge strategies that set us apart. If you thrive in an autonomous yet collaborative environment, possess a deep understanding of social media algorithms, and are eager to make a significant impact from wherever you are, we encourage you to apply. This role offers the chance to define best practices, experiment with new technologies, and contribute directly to our success by fostering a vibrant, engaging online community. Join us and help amplify our story!

Key Responsibilities

• Develop, implement, and manage our comprehensive social media strategy aligned with business goals.
• Create, curate, and manage engaging content (text, image, video) for all social media channels.
• Monitor SEO and user engagement and suggest content optimization.
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, blog layout).
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Analyse data from social media campaigns to track key performance indicators (KPIs) and report on results.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Conduct competitive research and audience analysis to identify new opportunities.
• Collaborate with internal teams (e.g., marketing, content, talent acquisition) to ensure brand consistency.
• Manage paid social media campaigns, including budget allocation, ad creation, and performance monitoring. Required Skills
• Proven work experience as a Social Media Strategist or Manager (minimum 3 years).
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with social media publishing and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
• Ability to deliver creative content (text, image, and video).
• Strong verbal and written communication skills.
• Analytical and multitasking skills.
• Fluency in English.

Preferred Qualifications

• BSc/MSc degree in Marketing, Communications, or a related field.
• Experience with graphic design software (e.g., Adobe Creative Suite, Canva).
• Familiarity with employer branding and talent acquisition strategies on social media.
• Certification in Google Ads or other social media advertising platforms.
• Experience in a fully remote work environment. Perks & Benefits
• Competitive salary and performance-based bonuses.
• Fully remote work model, offering ultimate flexibility.
• Generous holiday allowance.
• Opportunities for professional development and continuous learning.
• Collaborative and supportive team environment.
• Contribution to a growing, impactful company.
• Access to cutting-edge social media tools and technologies.
• Flexible working hours to support work-life balance.

How to Apply

If you are an innovative and results-driven Social Media Strategist looking for a remote opportunity to make a significant impact, we encourage you to apply! Please click on the application link below to submit your CV and a compelling cover letter outlining your experience and why you are the ideal cand Apply tot his job Apply To this Job