Media Planner
Other.™ is a privately owned, Toronto-based company focused on raising the standards in Canadian advertising. They are seeking a Media Planning & Strategy Senior Associate to develop clear media plans, manage budgets, and collaborate with teams to ensure effective activation of strategies.
Responsibilities
- Build and update blocking charts, budgets, channel allocations, and supporting documentation across digital and traditional channels
- Turn briefs, audience insights, past performance, and strategic direction into clear planning outputs that are accurate and ready for activation
- Apply planning frameworks and channel logic to support effective media recommendations
- Maintain accuracy across numbers, assumptions, and documentation
- Document assumptions, decisions, rationale, and next steps so teams can execute with clarity
- Work with Performance, Creative, and Client Service to gather inputs, clarify needs, and support smooth handoffs into activation
- Prepare accurate materials for internal reviews, working sessions, and client-facing presentations
- Identify inconsistencies, missing information, or unclear direction early enough to avoid downstream issues
- Incorporate feedback and revisions into plans and supporting materials
- Use AI thoughtfully to improve efficiency, clarity, and output quality within your scope
Skills
- At least 1 year of experience in media planning, media strategy, or integrated planning in an agency, vendor, or in-house media team, including exposure to a full media planning cycle from brief intake through plan development, review, and tactical activation
- Working knowledge of digital and traditional media channels and core planning principles
- Ability to build accurate planning outputs, including budgets, channel splits, and blocking charts
- Strong numeracy and attention to detail across numbers, assumptions, and documentation
- Ability to turn information into clear, actionable planning outputs
- Strong communication and coordination skills
- Ability to manage multiple deadlines and keep work organized
- Comfort receiving feedback and applying it to future work
- Confidence using tools, data, and AI support responsibly to improve efficiency and quality
- Experience with integrated planning across channels such as digital, video, audio, OOH, or print
- Familiarity with planning and research tools such as Vividata, Comscore, Numeris, or platform planning tools
- Experience contributing to planning rationale, internal reviews, or presentation materials
- Experience working with budget tracking, finance processes, or planning documentation in an agency setting
Company Overview