Marketing Associate
Heaton Bennett Insurance is an Independent Insurance agency headquartered in Austin, TX. They are seeking an innovative Marketing Associate to build relationships, execute campaigns, and drive measurable referral-based business growth. The role focuses on partnership development, content creation, and community engagement to enhance the agency's visibility and client relationships.
Responsibilities
- Build and maintain relationships with realtors, lenders, and local business partners
- Conduct in-person outreach and consistent follow-up
- Generate and track referral activity with clear ROI accountability
- Identify and develop new partnership opportunities
- Coordinate sponsorships, co-marketing efforts, and community engagement
- Develop and manage referral relationships that contribute directly to agency growth and personal commission opportunity
- Create and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok
- Develop short-form video, educational content, and brand-aligned posts
- Manage and execute a structured monthly content calendar
- Align content with local events, seasonal topics, and referral partner visibility
- Manage and grow The Premium Perspective podcast
- Handle guest outreach, scheduling, and recording coordination
- Oversee content production and distribution across all platforms
- Support YouTube strategy including scripting, SEO, and content repurposing
- Build and manage email, SMS, and referral campaigns
- Coordinate campaign execution with internal and external partners
- Monitor performance and optimize based on data
- Plan and execute client and partner events
- Coordinate sponsorships and local involvement
- Capture and repurpose content from events
- Track referrals, campaigns, and marketing ROI
- Maintain organized records of activity and results
- Identify high-performing channels and partnerships
Skills
- Comfortable working across Monday.com (project and campaign management)
- Proficient in Canva (required) and video tools (CapCut, Adobe, or similar)
- Experience with CRM and marketing automation platforms
- Familiarity with Microsoft 365 (Outlook, Teams, Docs)
- Ability to use AI tools such as ChatGPT or Claude for content development
- Knowledge of all major social media platforms
- Polished, professional, and confident in communication
- Creative but highly organized
- Comfortable both in-person and behind a screen
- Systems-oriented and execution-driven
- Able to take ownership and follow through
- Must work in-office at least 3 days per week
- Must live within reasonable commuting distance of Austin
- Must have reliable internet with minimum 50 Mbps speed (verified via speed test)
- Marketing, content creation, or brand management experience
- Experience working with realtors, mortgage lenders, title companies, or other relationship-driven industries
- Insurance or financial services experience
- Video/content creation background
- Marketing or Communications background
Benefits
- Core Value Star Awards
- Group Health Benefits
- UnitedHealthcare – Major Medical with employer contribution
- Unum Dental with employer contribution
- Voluntary options: Vision, Short-Term and Long-Term Disability, Supplemental Life
- Employer-paid Basic Life ($25,000 benefit)
- 401(k) with Roth Option
- Paid Time Off 15 PTO days per year (prorated if start date is after January 1)
- 8 paid holidays
- Additional paid time off between Christmas and New Year’s
- Work from Home
- Flexible Schedule
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Hands on Training
- Mon-Fri Schedule
- Career Growth Opportunities
Company Overview