Director Email Marketing - Hybrid from NY or WI

About the position This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote. The Email Marketing Director performs in a highly visible and cross-functional role, leading the Email Marketing Team which provides strategic marketing for the full lifecycle of email automation, user journey, compliance and other email services. The Email Marketing Director organizes and manages the day-to-day workflow of all customer communication and messaging in the email and SMS channels, acting as the liaison between the email marketing team, leadership and cross functional teams. Working directly with senior leadership, the Director acts as the thought leader in this space and will lead development of strategies, programs and initiatives meant to assist the organization in meeting its goals and objectives.

Responsibilities

• Develop, lead and own the brand’s Email and SMS contact strategy including content, promotion planning and segmentation/personalization roadmap, data flows and email automations
• Actively lead and collaborate with all cross-functional partners including key stakeholders, ELT, business planning, merchandising, license partners, creative, Business Outfitter marketing, marketing operations, and consumer insights within Lands’ End to drive customer engagement and sales
• Oversee email execution, collaborating closely with Business Planning, Creative, Product and Merchandising teams, ensuring flawless production and meeting/exceeding KPIs for the channel
• Coordinate with other channel leaders on integrated marketing planning for a season, key event or go to market strategy
• Defend and maintain a consistent brand message while balancing storytelling and commercial objectives throughout all marketing initiatives
• Analyze customer data and market trends to inform segmentation, personalization, and targeted marketing campaigns
• Provide thought leadership in the areas of email / SMS contact strategy and marketing mix optimization
• Lead improving the productivity and effect of marketing planning and execution processes to drive a customer-first approach
• Develop and manage associated operating budgets, review and recommend digital products and partners to supplement and evolve tech stack and improve customer journey
• Ensure superior execution and effective control of marketing results and take corrective action to adjust marketing plans and activities to ensure future results meet or exceed forecast
• Lead and mentor the email marketing team to support planning and execution of email and SMS monthly promotional calendar
• Evaluate market research, historical results, test results, and competitive intelligence to adjust marketing contact and customer segment strategies to meet changing market and competitive conditions
• Partner closely with Consumer Insights to drive sales and optimizations through testing
• Track performance and establish metrics as needed

Requirements

• Bachelor's degree in Marketing, Business or related field; MBA preferred
• 7+ years in Email, Retention Marketing or CRM role supporting a multi-channel organization
• 5+ years in leadership positions and 3 or more years marketing planning functional experience
• Excellent communication skills with the ability to manage and communicate with a team of creative and technical professionals
• A demonstrated history of simultaneously managing multiple programs and projects and able to thrive in a fast-paced, deadline-oriented environment, adapting quickly to changing deadlines and always flexible in shifting tasks to meet deliverables
• Proven track record of implementing successful retention strategies in retail or e-commerce
• Strong leadership and consensus building skills with the ability to develop successful business relationships and work at all levels of the organization
• Proficiency in CRM platforms and marketing automation tools
• Strong analytical skills and experience with data-driven decision making
• Strong P&L orientation, well versed in drivers of marketing costs and impact on initiative
• Must possess top-level business management, interpersonal, facilitation and communication skills
• Demonstrated ability to analyze situations, develop and research alternatives and make customer-focused recommendations
• Comfort with ambiguity and change; able to make strong recommendations and decisions despite ambiguous situations
• Strong project management skills; able to deliver consistent high-quality results on time and within budget
• Ability to focus the organization on efforts that add significant value
• Ability to direct the work of direct and indirect reports as well as cross-functional and cross–divisional partners

Benefits

• This position may also be eligible for annual merit increase, bonus, and/or incentive compensation.
• We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.

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