Marketing Operations and Paid Media Specialist

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

About Us HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard-to-reach high-value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course, we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality.

Role Summary The Marketing Operations & Paid Media Manager plays a central role in Hotelbeds’ go‑to‑market strategy for Europe. The position aligns global marketing direction with regional business needs, translating commercial priorities into scalable, high‑impact marketing programs that drive awareness, demand, and growth. The role combines strategic planning with hands‑on execution in a fast‑paced, collaborative environment.

Key Responsibilities

• Define and execute the European regional marketing strategy in partnership with commercial leadership and global marketing teams.
• Act as marketing business partner to regional commercial leaders, ensuring business priorities are reflected in marketing plans and campaigns.
• Represent regional and local market needs within global marketing initiatives.
• Develop and deliver regional marketing and go‑to‑market plans for products and services.
• Plan, run, and optimise multi‑channel and paid media campaigns (Google Ads, Meta, LinkedIn, etc.).
• Increase brand and leadership visibility through organic and paid initiatives, in collaboration with Global Marketing and PR.
• Manage daily marketing operations, including campaign execution, messaging, content collaboration, and continuous performance optimisation.
• Implement data‑driven demand generation programs to accelerate growth.
• Analyse performance trends and provide insights and recommendations to senior stakeholders.
• Act as the voice of the customer, developing ideal customer profiles and understanding regional buyer behaviours.

Requirements

• Minimum 4 years’ experience in digital marketing or marketing operations; travel industry experience is a plus.
• Strong experience with paid media platforms, CRM, marketing automation, and analytics tools.
• Proven ability to manage international campaigns and operate in matrix organisations.
• Strong communication, analytical, and project management skills.
• Comfortable working cross‑functionally and managing senior stakeholders.
• Bachelor’s degree in Marketing or a related field.
• Fluent English required; additional European languages are a plus.
• Adaptable, proactive, and able to perform in a fast‑paced environment.

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work: 

• Within an innovative, engaging and multicultural environment.

• Have the opportunity to build strong and lasting business relationships and friendships from around the world.

• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.