Growth Marketing Director, Remote

SummaryIt's an exciting time to launch a career with PlanSource, a rapidly growing benefits technology company with offices in Orlando, Florida, Charleston, South Carolina, Salt Lake City, Utah and Bengaluru, India. We are all about making an impact, winning as a team and celebrating success. We work together to build innovative technology and are on a mission to help people live happier, healthier lives by maximizing the benefits of their benefits.PlanSource is seeking a Director of Growth Marketing to drive revenue growth through the creation, hands-on execution, and continuous optimization of high-impact marketing campaigns. The director will proactively identify and capitalize on new growth opportunities and collaborate closely with the broader go-to-market team to develop and implement forward-thinking strategies to grow pipeline and customer acquisition.This position will report directly to the Chief Marketing Officer. Your strong integrated campaign thinking enables you to achieve results by combining data, intuition, and experience.Responsibilities Include:Growth Strategy Development: The director will lead the development and execution of multi-channel demand gen strategies that align with business objectives and drive a meaningful impact on revenue growth.Campaign Management: The director will oversee the full lifecycle of multi-channel marketing campaigns from ideation and planning to execution, tracking and optimization.Analytics & Reporting: The director should be able to use their deep expertise in data analytics to extract meaningful insights from campaign data. They will proactively identify trends, forecast outcomes, and provide actionable, real-time recommendations that drive measurable growth and optimize long-term strategies.Marketing Automation: The director will own and manage the marketing tech stack, helping to optimize demand gen processes, build lead workflow and nurture programs, and build/maintain dashboards to track KPIs.Team Leadership: An essential aspect of this role will involve leading, coaching, and motivating a high-performing team of growth marketers. The director ensures team members have the tools, data, and knowledge to excel. The director will cultivate a culture of collaboration, accountability, and ongoing learning, empowering the team to push creative boundaries and deliver exceptional results within challenging timelines and evolving priorities.Innovation: To remain ahead of the curve, the director should consistently research and incorporate the most recent trends, technologies, and tools in digital marketing and e-commerce. About YouNecessary Strengths, Skills, and Competencies:10+ years of SaaS marketing experience with 6+ years in demand generation, performance marketing and accountability for marketing quotas and managing budgets.4+ years in mentorship, managing, developing and inspiring high-performing marketing teams.Experience in managing a broad mix of marketing channels - both individually and how the pieces complement one another.Advanced analytical skills to draw conclusions and make smart business decisions.Senior-level presence, communication skills and ability to gather input and establish alignment between many stakeholders.Track record of developing effective integrated campaigns that exceed funnel goals.A deep understanding of marketing & sales funnels, levers and customer journeys.Highly creative and passionate about continually learning about our target personas and how we can more effectively engage them.Flexibility and ability to operate efficiently in a fast-paced, dynamic environment.Proficient in Salesforce CRM, Marketing Automation and ABM technology. What We OfferGreat benefits package, including a full suite of health benefits, a generous 401(k) Plan, unlimited PTO, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.An inclusive environment with Employee Resource Groups to join, volunteering days and the ability to donate to organizations of your choice through our recognition platform.The opportunity to work for a growing, established technology company, but work side-by-side with a small, dynamic team of talented professionals.Fast-paced environment with big goals and the opportunity to make a big impact.Top five reasons to come to PlanSource:#5: Join the Vista Family. In March 2019, Vista Equity Partners acquired PlanSource, marking a new phase of growth. Vista's portfolio of technology and software companies collectively make up the 4th largest software ecosystem in the world.#4: PlanSource is highly rated with our customers. Be proud of our sophisticated cloud-based technology that meets the needs of even the most complex benefit programs.#3: Success is rewarded. With more than just a pat on the back, your success is recognized and rewarded. We take care of our employees in every way we can, with comprehensive benefits, employee recognitions, and a commitment to wellbeing.#2: You can grow and develop professionally. PlanSource has a great track record of internal promotions within the company and offering development plans and tracks to pursue your personal and professional goals.#1: Share our values. Be part of a team that values diversity and representation in all levels of the organization. Be part of a team that gives back to local communities and is actively aware of their social and environmental impact.PlanSource is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. Our employees are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company's achievement as well.We celebrate and support our employees' diversity in age, color, disability, ethnicity, cultural beliefs, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.NOTE: We will consider a remote employee for approved cities PlanSource can accommodate.If you're selected, you'll receive your offer and be asked to complete a background check. This will include a drug screen, criminal record search and verification of previous employment and/or education. 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