Social Media Specialist
Weber LLC is a leading manufacturer of grills and accessories, dedicated to creating a diverse and inclusive workforce. The Social Media Specialist will enhance the Weber brand's visibility and engagement across various platforms, while collaborating on product launches and marketing efforts.
Responsibilities
- Grow visibility and engagement across our core social media platforms: Facebook, Instagram, TikTok, and YouTube
- Write highly engaging social media copy that reflects Weber’s brand voice
- Execute monthly/annual goals by platform and determine steps to achieve them
- Monitor and respond to content inquiries during campaign launch and after. These happen at peak consumer viewing times, which may at times fall outside of normal business hours
- Maintain a social media calendar and clearly communicate content needs to other team members
- Always build and maintain a strong brand identity
- Track and create summary reports of analytic data
- Coordinate with other team members on marketing videos, campaigns, and product launches
- Keep up to date on new and emerging trends, tools, scheduling platforms, and best practices in social media
- Implement and maintain organic and paid social media strategies
- Assist with basic photography and videography projects, as well as editing
- Occasional travel required to Weber Blackstone events such as BBQ competitions and festivals
- Other duties as assigned
Skills
- 0-2 years of social media experience
- Strong understanding of key social media platforms listed in essential functions above
- Knowledge of social media management platforms, i.e., Sprout Social, Hootsuite, Sprinklr. Etc
- Proficiency with Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Attention to detail and self-driven
- Excellent planning and time-management skills
- As we are an outdoor cooking company, any food or cooking experience is preferred
- If applicable, submission of a basic portfolio of social media and/or graphic design layouts throughout the interview process is recommended
Benefits
- Medical, detal, and vision coverage
- Life and disability insurance
- Employee Assistance Program (EAP)
- 401(k) with company match
- Eligible for paid time off (vacation, sick, personal, holiday)
Company Overview