[Remote] Director Portfolio Marketing - Healthcare Technology

Note: The job is a remote job and is open to candidates in USA. Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. The Director Portfolio Marketing - Healthcare Technology is responsible for driving market success and commercial performance of the product portfolio, ensuring alignment across various teams, and leading a high-performing team to bring new offerings to market.

Responsibilities

• Define, socialize, and continuously refine the end‑to‑end go‑to‑market (GTM) strategy for assigned product portfolios
• Partner closely with Product Management to size markets, identify growth opportunities, prioritize segments, and build compelling business cases for investment
• Develop annual GTM plans that integrate product launches, demand generation, ABM, field marketing, sales enablement, and segment priorities
• Lead the development of target buyer personas, buying‑cycle intelligence, segment insights, and needs‑based market analyses
• Monitor and report on competitive trends and emerging market dynamics to shape positioning, pricing assumptions, and route‑to‑market decisions
• Serves a thought partner to Product, Sales, and Marketing leaders, ensuring market evidence informs major decisions
• Establish clear, compelling, and differentiated value propositions that resonate with high‑value customer segments
• Build and maintain foundational messaging, solution briefs, and narrative frameworks used across Marketing, Sales, and Account Management
• Ensure messaging reflects deep customer value, competitive insight, and aligns with corporate brand standards
• Own launch tiering, planning, and cross‑functional orchestration for all new and enhanced product releases
• Collaborate with Campaigns, Field/ABM Marketing, Events, Sales Enablement, and Product teams to ensure launches drive measurable awareness, engagement, and revenue contribution
• Track launch performance and implement improvements to increase predictability and impact
• Equip Sales and Account Management with the tools, content, training, and competitive intelligence needed to communicate product value and win in the market
• Create solution handbooks, battlecards, customer‑ready positioning, and objection‑handling guidance
• Maintain consistent feedback loops with the field to refine messaging, improve pipeline quality, and strengthen win rates
• Monitor product portfolio health—including adoption, usage trends, win/loss patterns, pipeline movement, and segment performance
• Identify improvement opportunities in the marketing and sales process and lead cross‑functional improvements
• Provide data‑driven recommendations to optimize GTM strategy, resource allocation, and market focus
• Leverage AI tools to facilitate strategy, planning and execution
• Lead, mentor, and develop a team of high‑performing product and portfolio marketers
• Foster a culture focused on customer focus, strategic clarity, operational excellence, and measurable outcomes
• Drive alignment, collaboration, and transparent decision‑making across functions

Skills

• Bachelor's degree required
• 10+ years of experience in B2B product marketing, within healthcare technology, SaaS, or data‑driven industries
• 5+ years of people management experience
• Demonstrated success in building and executing go‑to‑market strategies and leading major product launches
• Strong expertise is establishing clear, compelling, and differentiated value propositions that resonate with high‑value customer segments
• Proven ability to partner across Sales, Product, and Marketing teams to drive revenue and market adoption
• MBA
• Experience in B2B product marketing within the life science industry

Benefits

• Comprehensive healthcare (including infertility coverage)
• Generous paid time off including paid childbirth and parental leave and mental health days
• Pet insurance
• 401(k) with company match and immediate vesting
• Flexible Hybrid Work model for most positions

Company Overview