[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Eurofins BioPharma Product Testing North America is an international life sciences company that provides a range of analytical testing services. They are seeking a Marketing Manager to lead digital innovation, create content strategies, and manage website transformation to enhance their global presence.
Responsibilities
- Own the end-to-end transition of our website and country sites
- Define site architecture, taxonomy, and content strategy
- Write and optimize SEO-driven web content and metadata
- Design and build pages in Umbraco CMS (v13)
- Manage redirects, analytics, and post-launch optimization
- Partner with global teams on campaign URL updates and site governance
- Support launch and hypercare phase troubleshooting
- Plan and execute integrated marketing campaigns (digital & traditional)
- Own content strategy across web, blogs, and social media
- Create compelling sales and promotional collateral
- Analyze campaign performance and optimize strategies
- Support conferences, trade shows, and brand promotions
- Work cross-functionally with global marketing and leadership teams
- Align campaigns with corporate branding and messaging
- Partner with country site owners to scale content internationally
- Contribute to a strong, consistent global brand identity for Eurofins PSS
Skills
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of business-to-business professional services marketing experience
- Proficiency in marketing tools and platforms
- Proficient communication skills (both verbal and written)
- Experience developing social media campaigns generating leads
- Highly organized with excellent time management skills
- Creative mindset
- Ability to travel up to 25%
- Experience with and/or knowledge of an insourcing model and/or recruiting services
- Knowledge of and/or experience working in the life sciences industry
- Direct sales lead generation experience
- Knowledge of MS CRM
Benefits
- Excellent full time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Company Overview