[Remote] Director, Marketing - Customer Education

Note: The job is a remote job and is open to candidates in USA. WhiteOptics LLC is seeking a Director of Marketing - Customer Education to lead a next-generation approach to customer learning and product adoption. This role involves designing and executing a comprehensive customer education strategy that enhances customer experience and ensures effective use of their solutions throughout the customer lifecycle.

Responsibilities

• Define and lead a customer education strategy aligned to product (hardware, software and connected systems), customer, and business priorities
• Establish a structured learning journey across the customer lifecycle
• Position education as a core driver of product adoption, retention, and customer success
• Design and scale role-based training programs, including certification programs
• Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows
• Lead development and lifecycle management of customer education content, including: self-service resources, guides, eLearning, video tutorials, and digital content, Instructor-led and hands-on training materials
• Ensure content is timely (aligned with product releases and updates); role-based and use-case driven
• Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field teams; Training and Education
• Establish clear ownership, governance, and collaboration processes
• Actively seek voice of customer and partners
• Define and monitors KPIs tied to customer outcomes
• Continuously improve content and programs based on data, feedback, and customer insights
• Manage team of Customer Education content developers
• Develop talent and fosters a high-performance culture
• Develop team, systems, and processes to scale customer education

Skills

• 5+ years in customer education, technical training, enablement, or customer success with proven success building and scaling customer education or training programs in a technical or B2B product environment
• 5+ years in a management or leadership position with cross-functional, matrixed organizations
• Proven experience in team management and driving results with team
• Experience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valued

Company Overview