[Remote] Senior Manager, Marketing Analytics
Note: The job is a remote job and is open to candidates in USA. New Engen is a digital marketing agency focused on driving meaningful impact across the customer journey. The Senior Manager, Marketing Analytics will lead analytics strategy and client impact, design measurement frameworks, and translate complex data into actionable insights to enhance media performance and business outcomes.
Responsibilities
- Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs
- Design and implement measurement frameworks that align to media strategies, business objectives, and client goals
- Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making
- Translate complex data into clear, actionable insights that drive media performance and business outcomes
- Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps
- Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data
- Apply critical thinking to determine the right data sources, structures, and methodologies for each use case
- Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks
- Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative
- Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools
- Ensure accuracy, consistency, and integrity across analytics outputs
- Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies
- Maintain documentation of data sources, methodologies, and processes to support scalability and continuity
- Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies
- Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability
- Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation
- Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback
- Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure
Skills
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand
- Experience with dashboarding and data visualization
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment
- Curious, proactive problem-solver who thrives in a figure-it-out culture
- Tableau experience strongly preferred
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required
Benefits
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
Company Overview
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