Media Buyer ( CPG experience 100% REMOTE )
Media Buyer Base Salary: $100,000 - $120,000 + bonus + exceptional benefits Position Overview: The Opportunity Help shape the future of a DTC beauty brand people already love-and help propel it into a global powerhouse. We're seeking a strategic, ambitious media buying leader to support our paid media engine across multiple channels. You'll have the opportunity to help architect and scale a paid media strategy across Meta, Tiktok, Youtube, Applovin, and more. When campaigns deliver, there are no artificial ceilings: we keep investing to seize opportunity and accelerate growth. This role isn't about maintaining the status quo; it's about building a sustainable growth engine with unlimited runway. You'll have endless creative resources to support our vision, plus executive-level commitment to your goals. If you're obsessed with performance, energized by the idea of turning a beloved brand into a household name, and excited by having the resources to chase big goals, this is the opportunity for you. Key Responsibilities:
- Paid Media Strategy & Execution:
- Develop and execute multi-platform paid social media strategies (Meta, Youtube, TikTok, Applovin etc.).
- Test and scale emerging channels to drive growth and engagement.
- Set and optimize channel KPIs to hit performance targets.
- Analytics, Reporting & Attribution:
- Use multi-touch attribution tools (e.g., Northbeam, Incrementality tools) to evaluate campaigns, tracking ROI and brand metrics.
- Translate data into actionable insights to optimize spend and strategy.
- Deliver clear, actionable reports to leadership.
- Innovation & Testing:
- Stay current on paid media, social advertising and attribution trends to keep the brand competitive.
- Test and optimize new channels and formats to expand reach and engagement.
Required Qualifications:
- Meta Ads Expertise: 3+ years of experience managing mid-6-figure ($300k+/month spend) Meta ad campaigns with a deep understanding of targeting, creative strategy, and optimization techniques.
- Attribution Tools Experience: Proficiency with multi-touch attribution tools (e.g., Triple Whale, Northbeam) to track and analyze cross-channel performance.
Preferred Qualifications:
- Full-Funnel Optimization: Strong grasp of how ad creative, landing pages, and conversion experience work together, with experience optimizing the complete customer journey from click to purchase.
Required Skills:
- Analytical Mindset: Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
- Adaptability: Comfortable navigating a fast-paced, dynamic environment with the flexibility to adapt to new challenges and opportunities.
- AI Applications: Understanding of how AI can improve creative testing, targeting, and campaign optimization.
Why You'll Love This Role
- Unlimited Scale: Support a 7-figure monthly Meta ad spend budget with the freedom to experiment and scale quickly-Gopure has created infrastructure that supports nearly unlimited scaling when KPIs are met.
- Accelerated Learning Curve: Collaborate closely with the Head of Growth and some of the best performance marketers in the industry.
- Creative Resources at Scale: Work with over 300 fresh creatives per week, maintain a strong UGC pipeline that collects thousands of videos per week, and work closely with a world class performance creative team.
- Streamlined Execution: Enjoy swift decisions, clear KPIs, and a culture that prioritizes execution and accountability over corporate politics.
- Career Growth: High performers advance quickly here, gaining greater ownership, autonomy, and a fast track to promotion.
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