[Remote] Marketing Analytics Manager
Note: The job is a remote job and is open to candidates in USA. Integrated Resources, Inc (IRI) is seeking a data-driven Marketing Analytics Manager to lead the development of scalable marketing analytics capabilities across their MarTech ecosystem. This role combines strategic marketing analytics with hands-on technical expertise in data modeling, pipeline development, and reporting, while bridging marketing, data engineering, and business stakeholders to drive measurable growth through high-quality data and actionable insights.
Responsibilities
- Define, standardize, and govern marketing KPIs, ensuring consistent tracking and reporting across channels
- Analyze marketing performance to generate actionable insights on demand generation, channel optimization, and campaign effectiveness
- Partner with marketing, sales, and operations teams to improve lead management, funnel performance, and conversion outcomes
- Translate complex data into clear recommendations for both technical and non-technical stakeholders
- Design and maintain scalable marketing data models within Snowflake
- Build and optimize data pipelines integrating HubSpot, CRM, web analytics, and advertising platforms
- Lead data collection, integration, transformation, and validation across multiple marketing data sources
- Ensure data quality, governance, and accessibility for reporting and analytics use cases
- Troubleshoot data issues and implement monitoring processes to maintain reliable datasets
- Develop and manage scalable dashboards and reporting solutions in Power BI
- Automate reporting processes for marketing performance and business KPIs
- Enable self-service analytics for stakeholders through well-structured datasets and dashboards
- Partner with IT, data engineering, and data science teams on data architecture and long-term platform strategy
- Collaborate with Marketing Operations and Sales Operations to optimize system integrations and workflows
- Document analytics processes, data definitions, and SOPs to ensure consistency and scalability
Skills
- 7+ years of experience in marketing analytics, marketing operations, data engineering, or related roles
- Strong experience with Snowflake (or similar cloud data platforms) and data modeling
- Hands-on experience building data pipelines and managing large-scale datasets
- Proficiency in SQL and Python for data transformation and analysis
- Experience with marketing technologies (HubSpot, CRM systems, web analytics, ad platforms)
- Strong experience with Power BI or similar BI tools for dashboard development
- Ability to connect technical solutions to marketing outcomes and business impact
Company Overview
Company H1B Sponsorship