[Remote] Director of Digital Marketing, Automotive

Note: The job is a remote job and is open to candidates in USA. Park Group Solutions is a Connecticut-based full-service marketing and advertising agency specializing in tailored marketing solutions for various industries, particularly automotive. They are seeking a Director of Digital Marketing to lead the digital department, overseeing strategy and execution across all digital channels while managing a team of specialists and ensuring client satisfaction.

Responsibilities

• Lead, manage, and develop a team of web developers and SEM/SEO/AEO specialists
• Own digital strategy and execution across all channels (paid search, SEO/AEO, display, video, listings)
• Direct the team in building, structuring, and launching campaigns and landing pages
• Oversee the monthly cycle of checking, structuring, and reviewing campaigns for results
• Manage client requests for web and digital updates throughout the month, coordinating the team and vendors to deliver
• Run monthly client review meetings, presenting SEM and overall digital performance with clear, confident reporting
• Build and deliver performance reports that translate data into action
• Set, track, and hit monthly goals and KPIs across the account portfolio
• Manage vendor relationships and hold vendors accountable to deliverables, timelines, and quality
• Coordinate website updates with both vendors and the internal team
• Oversee dealer website platforms and ensure they are optimized and current
• Project manage multiple dealership and client accounts at once, keeping everything on schedule
• Serve as the senior digital point of contact for clients and internal teams

Skills

• [7]+ years of digital marketing experience, with a strong track record in paid search and SEO/AEO
• Proven people management and team leadership experience
• Deep hands-on expertise with Google Ads, Microsoft Advertising (Bing), Gigology DSP, and Skai
• Experience with YouTube and video advertising, plus local listings management
• Working knowledge of automotive and general web platforms, example: DealerOn, Dealer eProcess, Team Velocity, Dealer Inspire, and WordPress, etc
• Strong reporting skills and the confidence to present results directly to clients
• Solid project management instincts and the ability to juggle multiple accounts and deadlines
• Comfortable in a fast-paced, deadline-driven environment that operates on monthly campaign cycles
• A self-starter who can own the digital function and drive it forward
• Automotive marketing experience strongly preferred (Tier 3 digital experience a major plus)

Company Overview