Controller for Marketing Agencies - CPA

CONTROLLER for Marketing Agency Clients Location: 100% Remote Work Hours: 9AM - 5PM Pacific Time Monday-Friday The Good CFO is seeking a highly skilled and detail-oriented Controller to support our media, advertising, and marketing agency clients with accounting and finance operations. In this role, you will oversee essential functions such as general accounting, accounts payable, billing, and financial reporting. This is a client-facing position that requires exceptional communication skills, a strong understanding of accounting principles, and the ability to thrive in a dynamic and fast-paced environment. As a Controller, you will be responsible for supporting clients with accounting and finance activities including general accounting, accounts payable, and billing. Duties and Responsibilities: Finance and Administration

• Document, maintain and seek to continually improve company policies, procedures, and values
• Prepare bank deposits and/or record client payments
• Support the month-end close process including account reconciliations and revenue recognition
• Maintain cash flow reports
• Support CFO with the development of annual budgets, quarterly forecasts, and monthly management reports
• Support ongoing cost management efforts
• Support ongoing reporting and forecasting needs
• Manage fixed asset and depreciation schedules

Accounting

• Maintain and update all accounting records and files
• Maintain the company’s chart of accounts
• Establish and ensure compliance with internal controls
• Establish and ensure compliance with accounting policies and procedures
• Support timely and accurate month-end and year-end close process including all account reconciliations and preparation of journal entries
• Prepare documents for audits

Accounts Payable

• Oversee accounts payable
• Maintain A/P vendor master file
• Oversee vendor onboarding
• Obtain W-9s from vendors
• Process all vendor invoices in Bill.com (or similar tools)
• Ensure timely payment of approved expenses in Bill.com (or similar tools)
• Complete and file annual 1096/1099 forms
• Review and approve Expensify reports (or similar tools)
• Respond to vendor & staff requests regarding vendor payments

Billing

• Oversee all invoicing, collections, accounts receivable and revenue recognition
• Set up all client and project codes in all systems
• Set up and train employees on time tracking system
• Prepare weekly and monthly WIP, client, and project profitability reports and analysis
• Respond to client & staff requests regarding client billing
• Create client and production budgets & budget templates
• Analyze production and post-production time spent on each project

Qualifications

• CPA or equivalent credentials
• Minimum of 6 years of progressive accounting experience, ideally including for a U.S. based accounting/bookkeeping firm doing accounting for their clients
• Experience working with a marketing agency or professional services firm with time and expense billing is required
• Know what GAAP and the matching principle are
• Have experience interacting with vendors and clients
• Extremely tech savvy and experienced with Microsoft Excel, Google Sheets, and QuickBooks Online
• Excellent written and verbal communication skills; this is a client-facing position and they will be communicating with our client and their staff
• Would thrive in a busy, exciting, startup environment
• Love accomplishing tasks
• Very detailed oriented
• Have enthusiasm and excitement about your life and your career
• Prefer being self-directed in your work
• Have a strong desire to work for a company that you believe in

Why Join Us? The Good CFO is a one-stop, full-stack finance and HR operations partner to media, entertainment, and advertising firms. We believe in doing good things with good people. Our values guide everything we do, shaping a culture where curiosity, collaboration, excellence, and goodness come together to make a meaningful impact on the businesses we serve. Joining our team means being part of a group that values connection, creativity, and an unwavering commitment to doing what’s right. If you’re looking for a workplace where you can grow, contribute meaningfully, and enjoy working alongside exceptional people, we’d love to have you with us.

How to Apply

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