Digital Content Strategist

Digital Content Strategist, Content Strategy & Channel Execution At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Digital Content Strategist to join our Content Strategy & Channel Execution team within Global Marketing & Communications. This role is based in New York, NY or Pittsburgh, PA with a hybrid work arrangement currently. In this role, you'll make an impact in the following ways: • Direct digital content strategy and content architecture for global enterprise website • Develop editorial roadmap for enterprise website • Establish enterprise website governance framework • Develop an omni-channel enterprise content strategy framework inclusive of audience-specific editorial calendars and persona-based journey maps • Manage in-house search engine optimization (SEO) team • Serve as product manager of our enterprise content management system, Adobe Experience Manager (AEM), including system governance and processes • Develop and execute distinct and robust content marketing plans to drive awareness, engagement and retention • Participate in quarterly marketing planning and help to deliver integrated multi-channel plans that include a mix of editorial, web-based, social, marketing, video, podcast content and more • Collaborate with many internal and external delivery partners, including UX/UI, creative and sales, to execute proposed strategies on time and within budget To be successful in this role, we're seeking the following: • Deep experience in enterprise digital content strategy, preferably with a global B2B organization • Proven ability to manage multiple, competing priorities simultaneously • Ability to plan while also creating a sense of urgency in a dynamic environment • Strong mix of creative, analytic and communication skills with demonstrated ability to translate complex concepts into compelling content and journeys • Proficiency with Adobe Experience Cloud products including Experience Manager, Workfront and Analytics • Experience in financial services or regulated industry a plus • 10 years of enterprise website management or digital content experience in a large organization or major agency setting #LI-Hybrid At BNY, our culture speaks for itself. Here's a few of our awards: • America's Most Innovative Companies, Fortune, 2024 • World's Most Admired Companies, Fortune 2024 • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 • Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024 • "Most Just Companies", Just Capital and CNBC, 2024 • Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 • Bloomberg's Gender Equality Index (GEI), 2023 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Apply Job!