Growth Marketing Manager

About Injective Labs

Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.

About the role

As the Growth Marketing Manager you will be responsible for driving the full user growth lifecycle for Helix, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft and execute growth strategies that promote our cutting-edge blockchain products.

Key Responsibilities

• Lead growth marketing initiatives to drive user acquisition, activation, and engagement.  

• Analyze user funnels and behavior to identify friction points and opportunities to improve conversion, and retention.

• Work closely with the Product team to understand and clearly communicate the product’s value proposition.

• Conduct market research to position our products effectively, working closely with Product, and Business Development teams.

• Develop and oversee Go-to-Market campaign plans.

• Work cross-functionally with the Product team to identify and track key growth KPIs.

• Build onboarding flows, email drips, and in-app campaigns to improve activation and retention.

• Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.

• Engage with crypto communities to increase awareness and product adoption.

• Conduct competitive and market analysis to identify whitespace and strategic growth opportunities.

• Translate growth insights into actionable roadmaps and priorities.

• Stay up-to-date with industry trends, best practices, and emerging technologies.

Who you are

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

• 1-3 years of experience in Growth Marketing within the Web3 or crypto space.

• Deep understanding of trading, crypto culture, trends, and user behavior.

• Experience developing growth strategies specifically for DEXs or crypto exchanges.

• Proven track record of driving user growth through measurable strategies.

• Experience building and scaling growth loops and acquisition funnels.

• Experience in creating and executing GTM strategies.

• Creative and strategic thinker with the ability to design innovative marketing campaigns aligned with product goals.

• Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.

• Understanding of Web3 user behavior and experience onboarding both crypto-native and new-to-crypto audiences.

• Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Why work with us?

• Competitive salary and INJ token award

• Remote-friendly work environment with flexible hours.

• Unlimited PTO

• Opportunity to work on cutting-edge blockchain technology in the finance industry.

• Collaborative team culture with opportunities for professional growth and development.

• Global team meet ups. 

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.