Content Marketer

Are you a creative, high-agency marketer who’s obsessed with telling stories that drive real business results? Do you love building a brand and growing an audience from the ground up?

At Equals, content is a core part of our DNA. It powers our inbound funnel, strengthens our outbound motion, and builds deep trust with our target audience of operators, analysts, and startup founders.

We're looking for a content marketer to lead our entire content and social strategy; someone who can own channels, create content, and invent new ways to grow our reach and impact. This is a rare opportunity to build at the intersection of product, community, and storytelling alongside a founder-led content team.

What you’ll do

• Own and execute our social media strategy across LinkedIn, Twitter/X, and more

• Collaborate directly with our founders (Bobby and Ben) to extend their voices and ideas into content that resonates

• Support the First Operator newsletter with editing, formatting, and distribution

• Help create and distribute content that reaches early Finance hires, RevOps, and GTM leaders—Equals’ core audience

• Write and manage guides, blog posts, landing pages, and one-off campaigns (e.g. books, playbooks, launch pages)

• Work cross-functionally to support product launches, sales collateral, and community-building events

• Propose and test new creative formats—video, email series, workshops, memes—whatever helps us break through

Who we’re looking for

• You’re a content machine: You write clearly, confidently, and quickly. You can take a fuzzy idea and turn it into something powerful and polished.

• You get our audience: You understand startup operators, finance teams, and SaaS businesses—or you’re excited to learn fast.

• You think like a founder: You have strong opinions, big ideas, and a willingness to get scrappy. You’re not waiting around to be told what to do.

• You’re a distribution thinker: You know how to grow an audience and get content in front of the right people, not just publish and pray.

• You love working in-person: You’ll be a key part of our NYC-based team, brainstorming live, capturing ideas from across the org, and keeping our content engine moving.

Why join Equals?

• Real ownership: You’ll shape the voice of a brand at the forefront of modern spreadsheets.

• Founder-led content: You’ll work directly with experienced founders who care deeply about storytelling and brand.

• Proven traction: We’ve already built content that converts—from a book to blog posts to viral GTM campaigns—and we’re just getting started.

• High-impact team: You’ll join a small, senior, ambitious team with deep startup experience.