Director of Marketing

About Us

Role Overview

Key Responsibilities: Strategic Leadership & Team Management

• Lead and develop a high-performing marketing team across product marketing, partnerships, content, and demand generation functions
• Collaborate with the CMO to define and execute comprehensive marketing strategy aligned with business objectives
• Build and scale marketing processes, systems, and capabilities to support rapid company growth
• Manage department budgets, resource allocation, and performance metrics across all marketing functions
• Foster a culture of data-driven decision making and continuous optimization

Key Responsibilities: Product Marketing Excellence

• Own go-to-market strategy for new product launches and feature releases
• Develop compelling product positioning, messaging, and value propositions for target market segments
• Create comprehensive competitive intelligence and market analysis frameworks
• Partner closely with Product and Sales teams to ensure market-driven product development
• Lead customer research, persona development, and market segmentation initiatives
• Develop sales enablement materials, training programs, and competitive battlecards

Key Responsibilities: Strategic Partnerships & Channel Marketing

• Working closely with the sales team, develop and execute partnership marketing strategies with technology vendors, system integrators, and industry partners
• Create co-marketing programs, joint content initiatives, and partner enablement materials
• Manage partner marketing budgets and measure partnership ROI and impact
• Build relationships with key industry influencers, analysts, and thought leaders
• Oversee channel partner marketing programs and support materials

Key Responsibilities: Content Marketing & Thought Leadership

• Define content strategy that positions Dataplor as a thought leader in data analytics and business intelligence
• Oversee creation of high-quality content including whitepapers, case studies, research reports, and industry insights
• Develop content distribution strategies across owned, earned, and paid media channels
• Build and manage content calendar aligned with product launches, industry events, and demand generation campaigns
• Establish editorial processes, brand voice, and content governance standards
• Manage PR agency

Key Responsibilities: Demand Generation & Revenue Marketing

• Design and execute integrated demand generation campaigns across multiple channels and touchpoints
• In collaboration with Sales, develop account-based marketing (ABM) strategies for key enterprise prospects and customers
• Optimize marketing funnel performance from awareness through customer acquisition and expansion
• Implement marketing attribution models and revenue reporting frameworks (Hubspot + Salesforce)
• Manage marketing qualified leads (MQL) to sales qualified leads (SQL) conversion optimization
• Oversee marketing automation, lead scoring, and nurture campaign strategies (Hubspot)

Key Responsibilities: Cross-Functional Collaboration

• Partner with Sales leadership to align on pipeline targets, lead quality standards, and revenue goals
• Collaborate with Customer Success teams on expansion marketing, retention campaigns, and advocacy programs
• Work closely with Product teams to ensure customer feedback informs product roadmap and positioning
• Coordinate with our CMO and CFO on budget planning, ROI measurement, and marketing investment decisions

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 8+ years of marketing experience in B2B technology companies, with 4+ years in leadership roles
• Proven experience scaling marketing organizations from startup through growth stages
• Deep expertise in product marketing, demand generation, and content marketing
• Experience in data analytics, business intelligence, SaaS, or enterprise software markets strongly preferred
• Demonstrated ability to build, lead, and develop high-performing marketing teams
• Experience managing budgets of $1-2M and driving measurable revenue impact
• Strong cross-functional collaboration and stakeholder management abilities
• Proven track record of implementing scalable marketing processes and systems
• Expert-level proficiency in marketing automation platforms (HubSpot, Marketo, Pardot)
• Advanced experience with CRM systems (Salesforce) and marketing analytics tools
• Strong analytical skills with ability to interpret complex data and drive actionable insights
• Experience with account-based marketing platforms and revenue attribution models
• Knowledge of SEO/SEM, social media marketing, and digital advertising strategies
• Exceptional written and verbal communication skills with executive-level presentation abilities
• Strategic thinking with ability to translate business objectives into marketing strategies
• Experience developing compelling messaging and positioning for technical products
• Strong project management skills with ability to manage multiple complex initiatives simultaneously

Preferred Qualifications

• Experience in high-growth technology companies (Series B-IPO stage)
• Background in data visualization, analytics, or business intelligence tools
• Previous experience with partner ecosystem development and channel marketing
• Track record of successful product launches and go-to-market execution
• Experience with international marketing and global expansion initiatives
• Professional certifications in marketing automation, analytics, or product marketing

Benefits

• Competitive salary and benefits package
• Comprehensive health, dental, and vision insurance
• Unlimited PTO and paid holidays
• Monthly Uber Eats credit
• Industrious or similar co-working membership
• Semi-annual team retreats and ad hoc meetups
• A collaborative and supportive work environment

Originally posted on Himalayas