Marketing Manager, Korea

Essential Duties and Responsibilities

Lead marketing activities in Korea to drive traffic growth and improve conversion across Korean marketplaces such as Coupang and Naver

Implement a data-driven approach to accelerate marketplace sales growth by investing in effective on-platform marketing, including paid search, display ads, platform deals/coupons, retargeting, and merchandising placements

Collaborate with partners and internal teams to determine the goals of digital advertising projects and develop plans to meet them

Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity

Perform market research to build tailored and relevant full-funnel strategies for clients

Oversee brand relationships from a digital advertising perspective and lead all digital advertising performance presentations to partner executives

Lead the creation of localized content, assets, and tools

Liaise with internal team members, advertising agencies, vendors, and other Pattern departments (e.g., sales, operations, legal) as necessary

Qualifications

Bachelor’s degree or higher

5+ years of digital and social media marketing experience

The ideal candidate is a skilled marketing professional with a proven track record in marketing strategy, demand generation, and business development

Experience leading brand messaging and positioning for e-commerce or technology products and services

Expertise of marketing tools and capabilities available within Coupang and Naver Shopping

Demonstrated success in delivering results against sales and marketing plans

Innovative mindset with the ability to envision future company growth and execute strategic plans

Strong analytical and creative skills to develop impactful, fact-based value propositions

Ability to simplify complex processes and technologies into clear concepts (written, graphical, and verbal)

Up-to-date with the latest trends and best practices in e-commerce marketing and measurement

Expertise in analyzing new markets, business opportunities, competitive threats, and monetization models

Bachelor’s degree in Marketing, Communications, Business, or a related field

What does high performance looks like?

You over perform and surpass monthly content marketing KPIs and goals

You have expertise in ideating and building content and journeys that help prospects accelerate trust in the Pattern brand and sales process

You build thought leadership and lead generation through their content strategy, execution, and distribution

Sounds great!What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples

Be ready to talk about how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.