Manager, Influencer Strategy and Marketing Innovation - Disney Streaming

Join the Future of Entertainment: Manager, Influencer Strategy and Marketing Innovation

Disney Streaming, a division of The Walt Disney Company's Media & Entertainment Distribution (DMED), is revolutionizing the way people experience entertainment worldwide. As a leader in the streaming industry, we're on the hunt for a creative and strategic Manager, Influencer Strategy and Marketing Innovation to join our Influencer Marketing team. This is a unique opportunity to shape the future of entertainment, drive consumer engagement, and collaborate with top brands and influencers.

About Disney Streaming

Disney Streaming is at the forefront of the streaming revolution, encompassing the teams behind Disney+, Hulu, ESPN+, and Star+. Our mission is to deliver highly personalized entertainment experiences to diverse consumers around the world, leveraging the latest platforms and technologies. We're a dynamic team of innovators, creatives, and technologists passionate about connecting viewers with the stories they love.

Job Summary

We're seeking a seasoned Manager, Influencer Strategy and Marketing Innovation to guide the development and execution of influencer marketing campaigns across our brands. As a key member of our Influencer Marketing team, you'll help shape our strategic vision for engaging with influencers, develop innovative campaign concepts, and drive trackable campaign goals. This role offers a chance to work at the intersection of entertainment, sports, and technology, driving consumer-first innovation and growth.

Key Responsibilities

• Strategic Vision: Guide the strategic vision of each influencer campaign, ensuring alignment with brand objectives and industry trends.
• Influencer Concepts: Develop and draft innovative influencer creative concepts for first- and third-party campaigns, collaborating with cross-functional teams.
• Strategic Briefs: Create strategic briefs for brand campaigns in partnership with the Campaign Execution team, outlining campaign goals, target audiences, and key messaging.
• Content Calendar: Develop and manage a content calendar for influencer activations across major brands, ensuring timely and effective campaign execution.
• Cross-Functional Collaboration: Manage cross-functional team planning to develop and execute campaigns, working closely with influencers, content creators, and internal stakeholders.
• Best Practices: Stay up-to-date on Disney brand safety guidelines, adapting campaign processes to increase awareness and engagement around influencer activations.
• Analytics and Reporting: Analyze campaign performance, providing data-driven insights to inform future influencer marketing strategies.

Essential Qualifications

• Experience: 5+ years of experience in influencer marketing, brand management, or a similar function, leading high-priority projects with multiple stakeholders.
• Influencer Marketing Expertise: Deep understanding of the influencer marketing space, including trends, best practices, and platform dynamics.
• Media and Brands: Background in media and brands, with experience shepherding large-scale, cross-channel influencer marketing campaigns.
• Marketing Organizations: Experience working with highly matrixed marketing organizations, navigating complex stakeholder relationships.
• Analytical Skills: Demonstrated analytical and problem-solving skills, with the ability to interpret data and inform strategic decisions.
• Digital Media: Experience in digital media, talent/artist relations, public relations, and/or marketing.
• Short-Form Video Platforms: Familiarity with short-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat.
• Analytics Tools: Knowledge of back-end publishing and platform analytics tools (e.g., FB Insights, YouTube Analytics).
• Leadership: 2+ years of experience managing direct reports, with a proven track record of developing and leading high-performing teams.

Preferred Qualifications

• Disney Experience: Familiarity with The Walt Disney Company, its brands, and its marketing strategies.
• Influencer Relations: Experience working with influencers, content creators, and talent agencies.
• Marketing Automation: Knowledge of marketing automation platforms and tools.
• Data Analysis: Advanced data analysis skills, with experience using data visualization tools.

What We Offer

• Competitive Salary: A competitive salary reflecting your expertise and experience.
• Remote Work: The opportunity to work remotely, offering flexibility and work-life balance.
• Career Growth: Opportunities for professional growth and development within the company.
• Learning Benefits: Access to training and development programs, enhancing your skills and knowledge.
• Company Culture: A dynamic, innovative work environment that values creativity, collaboration, and diversity.
• Perks and Benefits: A comprehensive benefits package, including perks and benefits that support your well-being and success.

Why Join Us?

As a Manager, Influencer Strategy and Marketing Innovation, you'll be part of a pioneering team shaping the future of entertainment. You'll have the opportunity to:

• Drive Innovation: Develop and execute innovative influencer marketing campaigns that drive consumer engagement.
• Collaborate with Top Brands: Work with top brands, influencers, and content creators to deliver impactful marketing activations.
• Grow Your Career: Develop your skills and expertise, advancing your career within the company.
• Be Part of a Dynamic Team: Join a diverse, talented team passionate about entertainment, technology, and innovation.

How to Apply

If you're a motivated, creative, and strategic marketing professional looking to join a pioneering team, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience, qualifications, and why you're the ideal candidate for this role.

Don't miss this chance to be part of the future of entertainment. Apply now and join our team of innovators, creatives, and technologists!