Media Planner/Buyer
Description MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence. We’re looking for a Media Planner/Buyer with strong traditional and digital media experience to join our growing team. This role requires hands-on media planning and buying skills, with a proven ability to execute and optimize campaigns across multiple DMAs throughout the U.S. Key Responsibilities: Media Planning & Buying
- Build and manage multi-channel media plans across traditional and digital platforms, including TV, radio, OOH, print, display, CTV/OTT, and programmatic.
- Plan and buy media across multiple DMAs nationally, with focus on effective market-by-market strategy, placement, and budget allocation.
- Negotiate rates and placements with media vendors to maximize value and reach for client campaigns.
- Collaborate with internal account, creative, and strategy teams to align media efforts with broader campaign goals.
Campaign Execution & Optimization
- Execute all elements of the media but and monitor performance to ensure campaigns run accurately and on schedule.
- Analyze campaign data and provide insights and recommendations for ongoing optimization.
- Track KPIs and campaign objectives such as reach, frequency, impressions, conversions, and ROAS.
Analytics & Reporting
- Use tools such as Google Analytics, Google Tag Manager, and media dashboards to assess media performance and prepare clear, insightful post-buy reports.
Client & Team Collaboration:
- Participate in client meetings and presentations, clearly articulating media strategies and performance.
- Maintain strong relationships with media partners across markets and stay up to date on new trends and opportunities.
- Coordinate with cross-functional teams to ensure campaigns are full integrated and strategically aligned.
Requirements
- 3-5 years of agency experience in media planning and buying (both traditional and digital)
- Experience planning and buying media across multiple U.S. DMAs.
- Strong negotiation and vendor management skills.
- Proficient with media planning and buying tools and analytics platforms.
- Strong analytical thinking with the ability to interpret performance data and translate it into actionable insights.
- Excellent organizational, communication, and time-management skills.
- Bachelor's degree in marketing, advertising, communications, or related field.
Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make out team members lives better. Our comprehensive compensations and benefits program includes:
- Competitive salaries and opportunity for advancements; we always strive to promote from within!
- Annual team bonus incentives based on achieving individual and company goals
- Hybrid work model with flexible in-office/remote schedule
- Medical, dental and vision plans for you and your family and financial protection
- 401(k) plan with 3% company matching program
- Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- Paid maternity leave
- Professional development, industry training opportunities, and career advancement from within
- Mileage reimbursement for work-related travel
Interested and qualified candidates should apply by submitting a cover letter, resume and salary requirements to [email protected] Please no phone calls. Apply tot his job Apply To this Job