Digital Brand Designer

About the position TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows. About the Role: TOMS is seeking a Digital Brand Designer to support and elevate DTC creative across all digital touchpoints. This role will design compelling, on-brand creative assets that drive engagement, conversion, and brand affinity across ecommerce, email, paid media, and social platforms. The ideal candidate combines strong visual storytelling with an understanding of performance-driven design. This designer will create scalable digital assets and systems that support product storytelling, improve creative velocity, and optimize customer engagement across the digital funnel. This role works cross-functionally with Creative, Marketing, and DTC teams to bring campaigns, product launches, and always-on digital initiatives to life in a way that is visually compelling, brand-consistent, and optimized for digital environments. The Impact You'll Make: Performance-Driven Digital Design Design and produce digital assets for ecommerce site, email marketing, paid media, organic social, SMS, and digital campaigns. Translate brand and campaign direction into digital-first creative executions. Design conversion-focused layouts optimized for mobile and ecommerce environments. Ensure assets clearly communicate product benefits and brand storytelling. Support both campaign storytelling and full-price product marketing initiatives. Campaign & Launch Support Translate campaign concepts into scalable digital creative systems. Develop modular creative assets that can scale across multiple digital placements. Support launch toolkits including email modules, paid social assets, and ecommerce storytelling components. Collaborate with copywriters, marketers, and creative partners to bring cohesive narratives to life. Manage multiple projects simultaneously within a fast-paced retail calendar Design Systems & Scalable Creative Contribute to the evolution of TOMS’ digital design system including reusable components, templates, and layout standards. Help develop scalable creative frameworks across ecommerce, email, and paid media. Ensure digital assets maintain consistency in typography, color systems, spacing, and hierarchy. Support the development of modular creative templates that increase production efficiency. Brand Consistency & Creative Innovation Maintain a cohesive digital brand presence across all customer touchpoints. Contribute fresh ideas that enhance digital storytelling and user experience. Stay current on digital design trends, platform best practices, and emerging tools. Performance Awareness Collaborate with DTC and marketing teams to understand how creative performs across digital channels. Design creative with awareness of engagement and conversion goals. Support creative testing and iteration where applicable. Apply performance insights to improve layouts, messaging hierarchy, and product storytelling.

Responsibilities

• Design and produce digital assets for ecommerce site, email marketing, paid media, organic social, SMS, and digital campaigns.
• Translate brand and campaign direction into digital-first creative executions.
• Design conversion-focused layouts optimized for mobile and ecommerce environments.
• Ensure assets clearly communicate product benefits and brand storytelling.
• Support both campaign storytelling and full-price product marketing initiatives.
• Translate campaign concepts into scalable digital creative systems.
• Develop modular creative assets that can scale across multiple digital placements.
• Support launch toolkits including email modules, paid social assets, and ecommerce storytelling components.
• Collaborate with copywriters, marketers, and creative partners to bring cohesive narratives to life.
• Manage multiple projects simultaneously within a fast-paced retail calendar
• Contribute to the evolution of TOMS’ digital design system including reusable components, templates, and layout standards.
• Help develop scalable creative frameworks across ecommerce, email, and paid media.
• Ensure digital assets maintain consistency in typography, color systems, spacing, and hierarchy.
• Support the development of modular creative templates that increase production efficiency.
• Maintain a cohesive digital brand presence across all customer touchpoints.
• Contribute fresh ideas that enhance digital storytelling and user experience.
• Stay current on digital design trends, platform best practices, and emerging tools.
• Collaborate with DTC and marketing teams to understand how creative performs across digital channels.
• Design creative with awareness of engagement and conversion goals.
• Support creative testing and iteration where applicable.
• Apply performance insights to improve layouts, messaging hierarchy, and product storytelling.

Requirements

• 3–5+ years of digital design experience (preferably in fashion, footwear, lifestyle, retail, or within a DTC ecommerce brand)
• Strong portfolio demonstrating ecommerce, email, paid media, and social design work.
• Advanced proficiency in Figma (components, auto layout, shared libraries, prototyping).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience contributing to or working within a design system.
• Understanding of responsive design and mobile-first UX best practices.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.

Nice-to-haves

• Motion design or light animation experience (After Effects)
• Familiarity with Shopify or similar ecommerce platforms.
• Experience with digital asset management systems.
• Understanding of creative performance across paid media platforms.

Benefits

• This is a Direct Hire role with a target hourly range of $38.46/hr - $43.27/hr depending on experience, plus an annual bonus based on the company's performance
• Hybrid work environment - come into our Culver City, CA office 1-2 days a week to meet with your team (bring your pup too!)
• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
• Medical, dental, and vision insurance; 401K with company matching
• A generous PTO policy plus 12 paid annual holidays and one floating holiday
• 4 free pairs of shoes per year (yes, free!)
• Employee Discount on all of our products, plus discounts on partnering businesses
• Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc.
• DEI educational opportunities, including company-wide days of learning
• Opportunities to volunteer with Giving Partners and Community Organizations

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