ALLY Psychiatry Career Page - Vice President of Marketing

ALLY Psychiatry Career Page

ABOUT US

Our team is dedicated to improving access to mental health care for those who need it most. With both inpatient and outpatient clinics across 9 states and over 30 facilities, we are a growing organization that believes every team member plays a vital role in the patient journey. We provide competitive compensation, aggressive benefits, and cultivate a culture of growth and collaboration, allowing you to have a hand in shaping our evolving services. If you are passionate about mental health and are ready to make a meaningful impact, we invite you to join our team and help drive positive change in our communities.

*All final candidates will be background and drug screened.

WHAT YOU WILL DO:The Vice President of Marketing is a strategic and results-driven leader responsible for developing and executing marketing initiatives that drive referral growth, new patient acquisition, and brand visibility across Ally Psychiatry’s enterprise platform. This role combines strategic planning, data-driven decision-making, and hands-on leadership in community outreach, digital marketing, and brand management. The VP of Marketing will play a pivotal role in expanding the organization’s reach, strengthening relationships with referral sources, and increasing patient access to high-quality behavioral health services.

Strategic Marketing & Growth Planning

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets.
• Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities.
• Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance.
• Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results.

Referral Development & Community Outreach

• Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners.
• Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders.
• Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals.
• Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility.

Digital Marketing & Patient Acquisition

• Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries.
• Develop digital lead generation strategies that convert web traffic into new patient visits.
• Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI.
• Ensure that all digital content aligns with the organization’s brand standards and clinical messaging.

Brand Management & Communications

• Lead brand positioning efforts to enhance recognition, trust, and engagement within the community.
• Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model.
• Maintain consistent messaging and visual identity across all marketing channels and materials.
• Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence.

Leadership & Team Development

• Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.
• Foster a culture of innovation, collaboration, and accountability.
• Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.

WHAT YOU NEED

Education • Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred.

Experience/Skills • 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth.

• Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume.
• Strong leadership and relationship-building skills, particularly with community partners and referral sources.
• Deep understanding of digital marketing, data analytics, and performance tracking.
• Excellent communication, storytelling, and project management skills
• Growth-oriented and data-driven strategist
• Skilled relationship builder and communicator
• Collaborative leadership style
• Deep understanding of healthcare referral dynamics
• Passionate advocate for behavioral health access and awareness