[Remote] Growth & Lifecycle Marketer

Note: The job is a remote job and is open to candidates in USA. Userflow is a forward-thinking company looking for an AI-first marketer to take on a greenfield role in growth and lifecycle marketing. The successful candidate will be responsible for building the lifecycle engine from scratch, driving PQL conversion, and collaborating with a growth squad to enhance user activation and retention strategies.

Responsibilities

• Build the lifecycle engine from the ground up — design and launch activation sequences, behavioral triggers, in-app messaging strategy, and retention and expansion plays that move signups to activated users and activated users to advocates
• Drive PQL volume and conversion — identify where qualified users are dropping off, develop hypotheses, and run the experiments and programs that move the conversion number — then clearly explain why it moved
• Run growth experiments with the squad — partner with the PM and GTM Engineer to design, execute, and learn from funnel experiments; you bring the hypotheses and customer intuition, the GTM Engineer handles instrumentation and automation
• Own the in-product experience alongside CS — partner closely with the Customer Success team on in-product flows and develop genuine, hands-on expertise in Userflow's own product; understanding what we build is inseparable from knowing how to grow it
• Architect an AI-native marketing stack — help design and implement the future-state marketing technology infrastructure, with a focus on AI tools for behavioral segmentation, predictive modeling, and personalization at scale
• Contribute to the top-of-funnel acquisition mix — as the role matures, bring your funnel intelligence into shaping how Userflow grows demand at the top

Skills

• 5+ years of experience spanning lifecycle marketing, growth, and demand generation — ideally at a PLG SaaS company; breadth across all three matters more than depth in just one
• AI-native by default — you don't dabble in AI tools, you rely on them systematically: to diagnose funnel drop-offs, generate sharp hypotheses, automate and personalize messaging, and dramatically increase your execution speed and leverage
• Proven lifecycle builder — you've designed and launched activation sequences, behavioral trigger programs, and retention plays, and you can speak to what worked, what didn't, and why
• Strong funnel intuition — you can look at a conversion funnel cold and form credible hypotheses about where it's breaking and what to test first
• High autonomy, low overhead — you can operate effectively without a team beneath you, move fast in an environment with minimal process, and create structure where it doesn't yet exist
• Hands-on experience with in-app messaging or product adoption platforms (bonus points if you've used Userflow or a direct competitor)
• Familiarity with PLG instrumentation concepts — product analytics, event tracking, attribution — even if the GTM Engineer is your technical execution partner
• Experience building or evaluating AI-powered martech tools for segmentation, personalization, or predictive modeling

Company Overview