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Senior Marketing Manager, Webinars and AI Platforms (3-5 month contract)

Worldwide Salaried Open

Azul is looking for ahigh-performing, energeticandresults-drivenSenior MarketingManager, Webinars and AI Platforms (Drift, 6Sense, and Saleswhale) and Go-To-Market (GTM) Project Manager whowill be driving end-to-end execution of Azul’s webinar program while also owning the use of our AI-driven platforms. The candidatewillbepart of Azul’s digital marketing team and willbe a key player in scaling the growth of Azul’s marketing efforts.The ideal candidate must be detail-oriented, organized with exceptional project management skills andthe abilityto collaborate cross-functionally.

This is a three to five month contract role.

Responsibilities

  • Webinar Program Management
  • Plan, manage, and execute high impactwebinars, hosted by Azul. Manageall communications and promotions including demand generation email invitations, social promotions, follow-up emails as well as internal collaboration and communications of the webinars to sales and marketing teams.
  • Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and customer successtobrainstorm,coordinate, planand execute webinarsona variety oftopics.
  • Manage logistics including registration setup, promotion, technology setup (e.g. Zoom) and post-event analytics.
  • Track performance, attendance, engagement, and attribution; continuously optimizing webinars.
  • Work closely with the SDRs to follow up on attendees and ensure MQLs are properly followed-up with.
  • AI Platform Ownership
  • Serve as platform owner for Drift (conversational email), 6Sense (predictive intelligence), and Saleswhale (AI Sales Assistant).
  • Develop and optimize playbooks, audience segments, and campaign triggers based on AI intent signals and engagement data.
  • Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actional programs and campaigns.
  • Monitor and report on performance metrics and platform ROI.
  • Go-To-Market (GTM) Project Manager
  • Support upcoming product launches, business development initiatives, and marketing campaigns.
  • Oversee the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones.
  • Stakeholder Coordination: Act as the central point of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration.
  • Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks.
  • Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches.

    • Qualifications

  • 5+ years of direct marketing experience with proven success managing webinar programs and/or marketing technologies.
  • Experience working with major platforms (Drift, 6Sense, Saleswhale, Salesforce,or similar AI/ABM platforms)
  • Excellent communication and presentation skills.
  • Experience with webinar hosting platforms likeZoom Webinars, GoToWebinar, LinkedInLive, or other webinar tools.
  • A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret at what’s working and what’s not.
  • A resourceful nature. When something needs to get done,youalways find a way to make it happen.
  • In-depth knowledge of webinar best practices to continue to optimize webinars.
  • Strong project management skills and the ability to plan and execute multiple projects simultaneously.
  • Familiarity with marketing and campaign launch processes is required.
  • Experience workinginB2Benterprisesoftware.
  • B.S./B.A. Degree in Marketing or related field, relevant work experience.
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