Associate, Product Marketing (LTC), Princeton, NJ - Hybrid

Sun Pharma is a leading global pharmaceutical company committed to providing high-quality medicines. The Associate, Product Marketing for Long-Term Care (LTC) supports brand execution and marketing operations within the LTC ecosystem, partnering closely with senior marketing leadership to execute brand strategies and support product launches.

Responsibilities

• Support execution of annual brand plans and marketing strategies under the guidance of senior leadership
• Assist in implementing lifecycle initiatives and tactics to drive product awareness and adoption within the LTC market
• Provide tactical marketing support for the generic portfolio when required
• Assist in developing, reviewing, updating, and maintaining marketing materials and promotional assets
• Ensure materials meet regulatory, legal, and corporate compliance standards
• Maintain version control and support archiving processes for approved content
• Prepare routine analytics and assist with forecasting inputs and performance reporting
• Support analysis of sales data, market trends, and competitive intelligence
• Assist in tracking KPIs and overall portfolio performance
• Support execution of omnichannel initiatives, including personal and non-personal promotion (NPP) campaigns
• Assist with conference and convention logistics, including registration, materials preparation, and on-time delivery
• Support new product launches through development of promotional materials, internal communications, and field tools
• Assist in tracking launch timelines and coordinating cross-functional inputs
• Respond to field requests with approved, compliant content
• Support development of customer-facing materials for LTC stakeholders
• Assist with literature orders, inventory coordination, and distribution
• Work closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, and Finance teams
• Ensure adherence to promotional and compliance standards across all activities

Skills

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field required
• 0–3 years of pharmaceutical, biotech, or related marketing experience preferred; internships or relevant project experience considered
• Ability to create and review data sets, Excel, and develop PowerPoint presentations
• Strong organizational skills and ability to work in a fast-paced, cross-functional environment
• Demonstrated ability to learn quickly, take initiative, and grow within a structured development role
• Foundational understanding of FDA regulations and pharmaceutical marketing compliance preferred

Benefits

• Annual Performance Bonus Plan
• Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage
• Life insurance
• Disability insurance
• 401(k) savings plan
• Flexible spending accounts
• Employee assistance program
• Various paid time off benefits, including vacation time and sick time

Company Overview

Company H1B Sponsorship